How To Seize the Moment in Social Media

Although the internet is full of all kinds of publications with all kinds of strategies on how to get the desired attention to your post, the goal of real-time marketers remains the same: Connect with a target audience at the right time. Being able to connect at the right time can drive a person to take a desired action, a push notification about a coupon for food delivery at dinner time or a notification about happy hour specials in a bar on Friday when leaving work can generate a strong drive to change a customer's behavior. This strategy can be used to leverage the effectiveness of your content by showing the right message in front of your customers at the right time. For everything there is an opportune moment, and this will catapult the success of your content or its failure.

But how do we know when the best time is to publish our content? 

The truth is that there is no universally accepted golden rule on the best time to post; instead, it is a number of factors that tend to determine when the most effective time is to reach your target audience. Some people will find it best to develop a strategy based on data about their audience, and to turn that data and information into the right tools. However, we don’t all have access to this kind of information or these tools so here is a tip if you are just starting out and don't know where to start. 

A simple strategy would be to consider the characteristics of the people you wish to target, such as considering what time those in the workforce leave work and are most likely to respond to a post about a dinner special in a restaurant. Also considering what time younger ones leave school to post about a new video game when they will most likely see it. These methods take trail and error, they wont work perfectly at first. As you practice, you will discover new ways to identify your ideal posting moments. You will see what works and what doesn't work.

But if you are totally new and want to have a good basis for best posting times, here is an image we think will be helpful. Any tips you have found helpful? Share them in the comments below!

Best times to post on social media: Tweet, pin or share your content at the right moments to get the most viewership.