Interactively Engaging Is Fun!

 Creating lasting relations with your customers is key to helping a business succeed. In this current age of technology, social media is the best tool to help you create that lasting relationship. The biggest take away of social media is engagement. You need to know what the customer likes and dislikes, and social media gives you those tools. 

You can use social media to create attention grabbing posts, create polls about your products and even tease future releases or upcoming specials. Social media platforms like Facebook and Instagram offer Stories, a 15 second video or photo that disappears in 24 hours, these offer an opportunity to engage daily with your customers. The great thing about Stories is the ability to see how many people have viewed your post. With this feature you can analyze if your customer is engaging with your posts or if they’re not really interested in certain things. Want to know what your customer wants? Then set up an interactive Q&A session on platforms like Facebook and Instagram who offer you that feature. With this feature your followers can engage by asking questions about your business and brand. 

One of the benefits about using this feature is that you can re-post the questions with an answer, so if anyone else has the same question then you have just provided them with an answer. Ultimately, it’s important to not be afraid to try the different features social media platforms offer you. Followers and customers enjoy interactive posts because it makes them feel heard and seen. 

For more on Instagram Stories; check out this great video and remember to always have fun engaging with your customers!

Video credit to: Five Minute Social Media - Jerry Potter